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About CRM

CRM, in its broadest sense, means managing all interactions and business with customers.
This includes, but is not limited to, improving customer service.

A good CRM Solution will allow a business to acquire customers, service the customer,
increase the value of a customer to the company, retain good customers, and determine
which customers can be retained or given a higher level of service - Operational CRM.
A successful CRM strategy can improve customer service by facilitating communication in several ways.