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020 7741 0627
020 7741 0627
About CRM
CRM, in its broadest sense, means managing all interactions and business with customers.
This includes, but is not limited to, improving customer service.
A good CRM Solution will allow a business to acquire customers, service the customer,
increase the value of a customer to the company, retain good customers, and determine
which customers can be retained or given a higher level of service - Operational CRM.
A successful CRM strategy can improve customer service by facilitating communication in several ways.